you're reading...

Swatch eyes single or double digit sales growth

Swatch Group, the world’s biggest watchmaker, is expecting high single or double-digit sales growth this year as demand from China and for middle and lower-price products holds up in the face of global economic uncertainty.

“We are trying to beat the 8 billion Swiss franc ($8.51 billion) mark this year, which would translate into another record year”, Swatch Chief Executive Nick Hayek told reporters on the sidelines of the company’s annual general meeting on Wednesday.

The company had sales of 7.14 billion francs last year.

The luxury industry has performed well in the current uncertain economic environment, and strong demand from Asian shoppers has helped lift luxury goods companies’ results. Richemont, the world’s second-largest luxury goods group, beat expectations with a 43 percent rise in full-year profit on Wednesday.

Hayek said growth for Swatch was mainly coming from the middle and lower-price segments, which has helped to offset slowing demand for high-end watches that has hurt some of its competitors.

“China is exploding,” Hayek said referring to strong growth for modestly priced watch brands such as Tissot, Certina and CK but also Swatch’s colourful trademark plastic watch.

In mainland China the company is currently experiencing growth in the range of 50 to 70 percent, he said.

Hayek cautioned that current growth rates may not continue indefinitely, however.

“You cannot make a projection that an industry is growing year by year by 20 or 30 percent. That’s an unhealthy situation,” he said.

To defend its position, Swatch has so far resisted hiking its sales prices despite rising prices for important raw materials such as gold and diamonds, said Nayla Hayek, Swatch president and sister of the CEO.

The company will continue to invest in Switzerland despite the current strong value of the Franc, she said, and she also foreshadowed a higher dividend payment for 2012.

For 2011 Swatch had announced a 15 percent dividend hike earlier this year.

Andrew Thompson

About Craig Hill

General Manager at Craig Hill Training Services * Get an Australian diploma by studying in your own country * Get an Australian diploma using your overseas study and work experience * Diplomas can be used for work or study in Australia and other countries. * For more information go to www.craighill.net


2 thoughts on “Swatch eyes single or double digit sales growth

  1. Reblogged this on Craig Hill.


    Posted by Craig Hill | May 18, 2012, 1:05 pm
  2. Are these the Swatches made in China or the ones manufactured in Switzerland? I wonder how many counterfeit Swatches have flooded the market there.


    Posted by swabby429 | May 18, 2012, 9:12 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

China News

China News is not affiliated in any way with any publication in China or anywhere else.

Enter your email address to receive an email each time an article is published, or join our RSS feed. 100% FREE.

Join 3,884 other followers

Want to write for China News?

Read “Contributor Guidelines” above to join our team of 84 contributors. Write news or opinion about issues in China, or post photos and video. Promote your own site.

Recent Posts

China News Articles Have Been Featured In:

%d bloggers like this: