you're reading...
Automobile Industry

GM to boost Cadillac showrooms in China by 25% to challenge Audi

Cadillac ELR

Cadillac ELR

General Motors, the largest foreign automaker in China, will increase the number of Cadillac dealerships in the country by about 25 percent as it competes against German luxury automakers led by Volkswagen AG’s Audi.

The Detroit-based company will add about 40 dealers for its upscale Cadillac brand next year, up from about 160 currently, Bob Socia, GM’s China president, said in an interview yesterday. The automaker plans to open 400 more showrooms across its brands in 2013 in China, bringing its total to about 4,200 in the world’s largest vehicle market.

Chief Executive Officer Dan Akerson is championing a worldwide expansion of the Cadillac brand as part of efforts to raise profit margins and to hedge against the risk of declining sales of high-profit trucks. The automaker has said it plans to add a new Cadillac model annually in China through 2016.

“We’ve struggled in the past, there’s been a new commitment so to speak, from General Motors about what we want to do with the Cadillac brand,” Socia, 58, said in an interview at GM’s offices in Shanghai. “It’s a journey, you’re not going to do this in a year or two, but you’ve got to come up with product that unequivocally can compete.”

GM is committed and prepared to spend to market Cadillac in China, he said, declining to give specific spending or sales targets. Robert Ferguson, the GM executive leading the Cadillac brand globally, has visited dealers in China, Socia said.

Cadillac Sales

The automaker sold 27,073 Cadillacs in China in the first 11 months, compared with 370,559 units for industry leader Audi. Bayerische Motoren Werke’s BMW sold 295,974 while Daimler AG’s Mercedes-Benz delivered 177,301 in the same period.

GM will also focus on the sport utility vehicle market next year, Socia said. The Buick Encore crossover introduced in October will be one of the key products for the automaker in the segment, he said.

SUVs are the fastest-growing segment in China this year. In the first 11 months of the year, deliveries climbed 26 percent to 1.79 million units, outpacing the 7.1 percent gain to 14 million for total passenger vehicle sales, according to China Association of Automobile Manufacturers.

China’s total vehicle sales may reach 21 million units next year, representing an annual growth rate of five to eight percent, said Socia, who reiterated a goal for GM to outpace the industry.

Socia, who also oversees operations for GM in India and Southeast Asia, said the automaker will probably sell 75,000 units in Thailand this year.

Next year, the automaker will introduce the Chevrolet Spin in Thailand and the Chevrolet Enjoy — a version of a top- selling Chinese minivan — in India.

Socia was GM’s vice president of global purchasing before he took over the China portfolio on October 1 from Kevin Wale, who retired.

Source: Bloomberg “GM to Boost Cadillac Showrooms in China to Challenge Audi”

About Michael B. Calyn

Michael B. Calyn Network Consultant/Level 2/3 Deskside Support MBCalyn@MBCalyn.com Summary Information Services & Technology Professional Certified Microsoft, Cisco, Novell, Toshiba, Fujitsu, Dell, IBM, Lenovo, and A Specialties A diverse technical background. Strong logical analysis and troubleshooting experience. Ability to assimilate new technologies quickly and accurately. A great "bedside manner" in a front line support role. A knack for explaining technical issues in lay persons terms.


2 thoughts on “GM to boost Cadillac showrooms in China by 25% to challenge Audi

  1. Reblogged this on Oyia Brown.


    Posted by OyiaBrown | December 20, 2012, 11:13 pm


  1. Pingback: In China, the license plates can cost more than the car | China Daily Mail - April 27, 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

China News

China News is not affiliated in any way with any publication in China or anywhere else.

Enter your email address to receive an email each time an article is published, or join our RSS feed. 100% FREE.

Join 3,690 other followers

Want to write for China News?

Read “Contributor Guidelines” above to join our team of 76 contributors. Write news or opinion about issues in China, or post photos and video. Promote your own site.

Recent Posts

China News Articles Have Been Featured In:

%d bloggers like this: