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Baidu – China’s biggest video platform?

baidu-acquires-pps-tv-videoBaidu acquires PPS for $370 million and claims it’s now China’s biggest video platform.

Well, the rumors are true. Chinese search company Baidu announced May 7, 2013, that it has acquired PPS.tv’s streaming video service for $370 million.

This acquisition bolsters Baidu’s video offerings (it already owns iQiyi) and puts it in a position to challenge market leader Youku-Tudou for a bigger share of China’s web video marketplace.

By some user counts, the acquisition makes Baidu the proud new owner of China’s biggest video platform. Unsurprisingly, representatives from Youku-Tudou dispute the claim that Baidu is now China’s largest video platform.

Baidu’s official press release states that the acquisition “create[s] China’s largest online video platform” but does not cite specific numbers; however, Tech in Asia believes this claim to be based on data collected by a domestic market research firm.PPS.tv will continue to operate as a sub-brand of iQiyi, according to the release, but current iQiyi CEO Gong Yu will also be CEO of the new PPS sub-brand. Current PPS president Xu Weifeng and CEO Zhang Hongyu will remain onboard as co-presidents.

In a TechWeb poll from before the news became official, respondents were split on whether Baidu’s newest acquisition could help it win the video market, but the massive move to mobile is complicating the question further. Chinese net users watch billions of hours of video each month, but increasingly they’re doing it from mobile devices, and on that front Baidu’s iQiyi is already closing in on Youku-Tudou. iQiyi claims 200 million monthly mobile users to Youku-Tudou’s 150 million daily users.

Even so, Youku-Tudou president Dele Liu says he welcomes the competition. Responding to rumors of the merger two weeks ago, Liu told reporters:

“After the success and synergy created by the Youku-Tudou merger, increasing consolidation was inevitable throughout the video industry. We are happy to see this purchase go forward; we expect this acquisition will further rationalize the industry and help reduce piracy in the sector.”

Nevertheless, the news poses serious questions for Youku-Tudou, and puts Baidu in a better position than ever to challenge for dominance of the streaming video market, especially on mobile devices.

Source: TechinAsia.com – Baidu Acquires PPS for $370 Million, Claims It’s Now China’s Biggest Video Platform 
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About Political Atheist

Living in South East Asia (Vietnam & Cambodia). At the ending/starting point of the more than 1000 year old SIlk Road.


2 thoughts on “Baidu – China’s biggest video platform?

  1. Great article. It is nice to see these type of internet services competing and thriving in China. Having been an user of both sites, I prefer Youku over Baidu. I see Youku leading as a youtube-like site and Baidu topping search sites, but not able to top Youku.


    Posted by jb523 | May 8, 2013, 8:14 am


  1. Pingback: China Ban Hits Google’s Search Ad Share; Baidu Gains | China Daily Mail - April 11, 2015

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