Google’s search-ad revenues are eroding on a global scale in large part because China, one of the world’s fastest-growing markets for information services, has banned the U.S. company’s offerings. Meanwhile, Baidu, which is based in China, is reaping the benefits, a new market survey shows.
While still the largest player in search advertising, Google — based in Mountain View, California — is losing out on China’s $14.9 billion market, eMarketer said. Chinese spending on search ads is expected to grow by 32.8 percent from 2014 to 2015.
Baidu is predicted to reach second place in search-ad revenue worldwide in 2015, followed by Microsoft’s Bing and Yahoo’s combined share of 6.5 percent. In fifth place is Sohu, another Chinese Internet company, which eMarketer predicted will grow at 61.6 percent in 2015, far outpacing any other search engine.
As spending on search advertising increases, eMarketer estimates that the market will reach $130.58 billion worldwide by 2019, up from 81.59 billion 2015, at 10 percent compounded growth. This global rise will further support China’s market growth and strengthen Baidu and Sohu.
- U.S. coding website GitHub hit with cyberattack, probably by China (chinadailymail.com)
- Baidu – China’s biggest video platform? (chinadailymail.com)
- China’s protectionism, unpredictable laws, unreliable suppliers and intimidation tactics create uncertainty for foreign companies (chinadailymail.com)
- China’s Baidu makes its own Google Glass “independently” (chinadailymail.com)
- The Web Behind The Wall Explains China’s Complicated Startup Industry (chinadailymail.com)
- Google to earn most revenue from online search advertising (irishtimes.com)
- China’s ban on Google is costing search giant billions of dollars while giving huge boost to Baidu (computermagazine.com)
- China’s ban on Google is costing search giant billions of dollars while giving huge boost to Baidu (venturebeat.com)
- Rumor: Yahoo To Ditch Microsoft Bing And Develop Its Own Search Technology Again (microsoft-news.com)
- Rumor: Yahoo To Ditch Microsoft Bing And Develop Its Own Search Technology Again (wmpoweruser.com)