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Communication & Technology

Is China’s new ‘internet plus’ ambition all about new smartphones?

Hong Kong Smartphone Users

Hong Kong Smartphone Users

China’s ‘internet plus’ strategy, announced in early March, promised to integrate mobile Internet, cloud computing and big data for manufacturing and promote the development of e-commerce, industrial networks and internet banking.

But how would this ambitious plan to transform the country into a digital economy work in practice? Already more than 630 million Chinese use the Internet and there are 570 million mobile users who feed Internet businesses worth more than 2 trillion yuan (US$323 billion), according to a Ministry of Industry and Information Technology report in 2014.

Yang Weiqing, the founder of iResearch, a leading research group on the Chinese IT industry, thinks that end-user devices are the most important, so the government should focus on smartphones and similar devices, which will be at the centre of all Internet-related businesses and the Internet Plus.

“The smartphone is the fundamental tool to connect all parties on the Internet and can be the starting point of Internet Plus to link consuming, industries and finance,” he said in an interview.

Smartphone makers have already been pushing this view, given the potential for them to grow their sales. Entrepreneur Lei Jun, the CEO of Xiaomi, China’s largest smartphone maker, has called for the devices to be able to connect to all home appliances, which should be built to a universal standard to facilitate connecting them all to the internet.

“Imagine when you put the smartphone on the desk at office or home, all electronic devices will automatically link to it. It will be an amazing experience,” Lei said at a press conference in March.

Xiaomi sold 61 million smartphones and made 74.3 billion yuan in revenue in 2014, and recently has taken a step towards its founder’s ambition by investing in one of the mainland’s major home appliance makers, Midea.

Its rivals have also been active in trying to push smartphones to the fore.

In just the past few weeks, companies have hosted half a dozen new smartphone events around the country, including LeTV, an online video service company that wants to be China’s Netflix and whose phones are optimised for video viewing. It even has designs on the auto industry, looking at internet-connected devices for use in cars.

Meitu, a company popular among the young for its photo editing app, has launched a line of smartphones aimed at young women with high-resolution cameras and apps that can make the user look more beautiful in a selfie.

Some industry watchers have warned of potential bubble in the rapidly growing smartphone business.

Other entrepreneurs think that what the internet can provide in terms of content and services matters than the devices used to connect to it.

“When our business adopts the Internet Plus strategy, it needs to make the transaction from B2C to C2B,” said Shao Jingning, the president of China’s largest online car marketplace, Yiche, referring to two business models for the internet sector: business to customers and customers to business.

He said providing customers with good offline services is the key. Yiche connects more than 70 Chinese cities and provides millions of Chinese with information on buying cars every year.

Liu Yang, founder of YOU+ International Youth Community, which rents low-cost apartments in communities via the web to young people in large Chinese cities through the internet, uses its website as its main platform to do business and is not in a rush to develop mobile phone apps.

“How they like the environment what we provide and whether enjoy living in the community really matters,” Liu said. “But we may develop a mobile app one day. The Internet business is always changing.”

Contributed by Italy China Web
Source: SCMP – Is China’s new ‘internet plus’ ambition all about new smartphones?


About Sky In Company

I am Genevieve Cheung, originally from Hong Kong. After completing secondary studies, I moved to Australia where I completed a degree in Bachelor of Business Management at the VUT in Melbourne. After graduation I moved to Italy where I have been living for more than twenty years. My vast cultural background and extensive linguistic knowledge (speak and write fluent English, Mandarin/Cantonese Chinese and Italian), allow me to join our company- SKY IN COMPANY (HK/ITALY). We provide main services such as web-site translations from Italian/ English to Chinese/English, and SEO services for the Chinese search engine "Baidu". Our offices, based in Hong Kong and Italy, have a young and dynamic team with collaborators around the world. Sono Genevieve Cheung, originaria di Hong Kong; dopo aver completato gli studi secondari, mi sono trasferita in Australia, dove ho conseguito una Laurea in Bachelor of Business Management presso la VUT di Melbourne. Dopo la Laurea mi sono trasferita in Italia, dove vivo ormai da più di venti anni. Il mio background culturale e la vasta conoscenza linguistica (parlo e scrivo correntemente l’inglese, il cinese mandarino e l’italiano), mi consentono di partecipare in quest’attività di traduzione in Italiano/English/Cinese. La principale attività della nostra ditta – SKY IN COMPANY (HK), consiste nella traduzione in lingua cinese di siti web italiani, nonché di servizi di tipo SEO rivolti al motore di ricerca cinese “Baidu”. La nostra ditta principale, con base in Hong Kong, dispone di un team giovane e dinamico con collaboratori in tutto il mondo. WWW.SKYINCOMPANY.COM skyinhk74@yahoo.com.hk HONG KONG OFFICE: Flat b 15/F, Block 7 Yee Mei Court, South Horizon, Ap Lei Chau, Hong Kong Island Hong Kong Tel: ++852 92235260 ITALY OFFICE: Via Metastasio 27 Firenze 50124 Italy Tel: ++39-347 1429011


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