The silent war between the Koreas is shifting to family reunions. Families split by the war are having a get-together today in the North. Trump has a deal with Kim Jong Un. Peace is moving forward, and Korean reunification along with it. Reunification is one of China’s values and things look great as they are. So, why does Xi Jinping need to go to North Korea? Does he also have family there? Perhaps he’s trying to market himself.
China has been busy marketing itself around the world as of late, as has Taiwan. So goes the other silent war—the silent war between China and Taiwan, though it’s becoming not quite so silent. Taiwan’s President Tsai Ingwen traveled this week. While in California, she did one of the most controversial and disrespectful things a president could do: She visited a coffee shop. Oh, China is so angry! How dare she do that!
The Taiwanese coffee chain, 85°C, has a few locations in California and Tsai Ingwen went to one of them. They even gave her a bag. She did that just to spite China! That’s all she ever thinks about. It’s not that great of a coffee shop anyway. Don’t visit there and try any of their lattes or cappuccinos or any of their many desserts. There are better things to do than just trying to spite China.
China protested, of course, as they rightly should for such a disrespectful thing Tsai Ingwen has done. Taiwan’s Premier, William Lai, lashed back, as did Tsai Ingwen. They think China’s not marketing itself rightly by objecting to evil things like visiting coffee shops. They want China to have a good image, but right now they think China’s doing it the wrong way. What the heck do they know anyway?
Taiwan has its own marketing problems. Former AIT director, the envoy from America to Taiwan, William Stanton says that Taiwan needs to market itself better. While things cool off in the Koreas, the marketing battle between the China’s is just warming up.